ALPS Sector Dividend Dogs

Fund Facts

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S-Dog Index Allocations

as of 05/17/2013 subject to change

The ALPS Sector Dividend Dogs ETF (SDOG) is an ETF that applies the 'Dogs of the Dow Theory' on a sector-by-sector basis using the S&P 500 as its starting universe of eligible securities. This strategy provides the following potential benefits:

>High Dividend Yield Relative to US Large Cap Dividend Indices: Starting with a high quality universe such as the S&P 500 diminishes the likelihood of troubled and financially distressed companies entering the index and allows dividend yield to be the primary selection criterion for the index.
>Sector and Stock Diversification: SDOG provides high dividend exposure across all 10 sectors of the market by selecting the five highest yielding securities in each sector and equally weighting them. This provides diversification at both the stock and sector level.
>Alpha Potential: SDOG isolates the S&P 500 constituents with the highest dividend yield in their respective sectors providing the potential for price appreciation as market forces bring their yield into line with the overall market.
: 'Dogs of the Dow Theory' is an investment strategy which proposes that an investor annually select for investment the ten Dow Jones Industrial Average stocks whose dividend is the highest fraction of their price.
Diversification does not eliminate the risk of experiencing investment losses.
Alpha Potential is a measure of risk-adjusted performance.

Fund Info

ticker symbol	SDOG
index symbol	SDOGXTR

Fund Data as of 05/17/2013

NAV	$32.02
NAV change	$0.37
market price¹	$32.04
premium / discount (%)²	0.06%
bid/ask midpoint	$32.04
last trade price	$32.02
volume	109,702

Fund Yield as of 03/31/2013

30 day SEC	3.965526%
Recent month end performance data.

Recent News

04/22/2013	Inside ALPS's Dividend Dog ETF (SDOG)
03/20/2013	ALPS Sector Dividend Dogs ETF (NYSE: SDOG) Declares First Quarter Distribution of $0.2940
03/01/2013	ALPS Celebrates Sector Dividend Dogs ETF at the New York Stock Exchange
12/27/2012	ALPS Sector Dividend Dogs ETF (NYSE: SDOG) Declares Fourth Quarter Distribution of $0.3332
	View All News

¹ Market Price is based on the midpoint of the bid/ask spread at 4 p.m. ET and does not represent the returns an investor would receive if shares were traded at other times.

² The Premium / Discount is the amount (stated in dollars or percent) by which the selling or purchase price of an ETF is greater than (premium) or less than (discount) its face amount/value or net asset value (NAV).

The S-Network Sector Dividend Dogs Index (Ticker: SDOGXTR) is designed to serve as a fair, impartial and transparent measure of the performance of US large cap equities with above average dividend yields. The S&P 500 is an index of 500 stocks chosen for market size, liquidity and industry grouping among other factors. You cannot invest directly in an index.

There are risks involved with investing in ETFs including the loss of money. Additional information regarding the risks of this investment is available in the prospectus . The ALPS Sector Dividend Dogs ETF is a new product with a limited operating history.

ALPS Sector Dividend Dogs ETF Shares are not individually redeemable. Investors buy and sell shares of the ALPS Sector Dividend Dogs ETF on a secondary market. Only market makers or "authorized participants" may trade directly with the Fund, typically in blocks of 50,000 shares.

An investor should consider the investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus which contain this and other information call 866.675.2639 or visit www.alpsfunds.com. Read the prospectus carefully before investing.

The Fund is subject to the additional risks associated with concentrating its investments in companies in the market sector.

ALPS Portfolio Solutions Distributor, Inc. is the Distributor for the ALPS Sector Dividend Dogs ETF.